Subhajai Benchadhikul

The Architect of Digital Transformation.

Strategic technology leader with over 20 years of experience orchestrating enterprise-scale digital transformations across Thailand and Southeast Asia. Proven track record of bridging the gap between C-level business strategy and high-performance engineering execution. Expert in rescuing stalled initiatives, accelerating time-to-market by up to 50%, and modernizing legacy monoliths into cloud-native ecosystems on GCP.

"Leveraging a diverse background in Art History, Design, and Engineering to translate complex architectural constraints into clear, human-centric business strategies — bridging creative thinking with deep technical execution."

Executive Toolkit

20+ years across strategy, architecture, and engineering execution.

Core Strength

Strategic Leadership

Retained by C-suite to lead the most critical programs. Drives org-wide change, aligns engineering to revenue, and navigates high-stakes delivery under pressure.

Digital Transformation

Enterprise-scale programs

Org Design

Team scaling & structure

Crisis Turnaround

Stalled program recovery

C-Level Stakeholder

CTO / CEO alignment

Architecture

Cloud & Architecture

Designing cloud-native systems that survive enterprise load. Specialised in hybrid GCP migrations with zero-downtime guarantees.

Google Cloud (GCP) Microservices Hybrid Cloud BFF Patterns Zero-Downtime Migration

Platforms

Commerce Platforms

Deep hands-on experience replatforming and extending enterprise commerce stacks at scale.

Adobe Commerce Salesforce Omnichannel Headless Commerce

Emerging Tech

AI & Emerging Tech

Integrating generative AI into production products — not as experiments, but as revenue-generating features.

Generative AI LLM Integration Firebase AI Product Design

Engineering Depth

Hands-on Engineering

Stays close to the code — auditing systems, reviewing architecture, and tuning databases to lead with genuine technical authority.

System Analysis Code Auditing SQL Tuning Web Development

Professional Journey

Technical Consultant & Lead Program Architect

Jan 2025 – Present

Central Retail

Retained directly by CTO · Bangkok, Thailand

Strategic Turnaround: Retained by CTO to rescue the Central Online replatforming program. Delivered MVP in 9 months against an 18-month timeline — 50% reduction in time-to-market.
Architecture Modernization: Led migration from monolithic Adobe Commerce to a decoupled Hybrid Cloud architecture (on-premise & GCP), ensuring zero downtime across peak trading periods.
Cost & Performance Optimization: Designed a scalable system handling enterprise SKU volumes, reducing infrastructure overhead while improving peak-load resilience.
Cross-Functional Orchestration: Unified C-level business stakeholders and engineering teams, translating commercial requirements into a precise technical roadmap.

Head of Technical Product Management

Jul 2022 – Dec 2024

Central Retail Digital · Bangkok, Thailand

Organizational Leadership: Defined technical vision and product roadmap for the enterprise division. Bridged Business Units and Engineering to support revenue targets across Thailand's largest retail group.
Modernization Strategy: Championed adoption of Backend-for-Frontend (BFF) patterns and microservices, unlocking real-time personalization across web and mobile at scale.
Process Excellence: Established agile frameworks that streamlined product-engineering communication, reducing development friction and defect rates across multiple product squads.

Senior Product Owner

Aug 2021 – Jul 2022

Rabbit Care · Bangkok, Thailand

New Revenue Channels: Led end-to-end launch of Rabbit CareShop within the BTS "My Rabbit" Super App — Thailand's largest transit-integrated mobile platform.
Measurable Growth: Achieved 62,100 organic users and 12,900 free trial subscriptions in the first year post-launch.
Platform Unification: Directed development of CareOS, consolidating customer portals and shared services to reduce operational redundancy.

Previous Leadership Roles

AVP — Project Manager

Central Group · 2020–2021

Managed high-scale software development programs and "Double Digit" campaign platform stability for Thailand's largest conglomerate.

Sr. Manager, E-commerce

NokScoot Airlines · 2019–2020

Managed platform operations, third-party partnerships, and fraud detection tooling for a low-cost airline's digital commerce stack.

Technical Product Manager

LINE Company (Thailand) · 2018

Balanced business requirements against technical constraints for high-traffic consumer apps on one of Southeast Asia's largest messaging platforms.

Head of Implementation

Bluestone · 2013–2018

Led a 50-person team. Migrated core infrastructure from LAMP stack to Cloud SaaS. Scaled the technical team by 100%.

Education

Silpakorn University

Bachelor's Degree — Art History & Archaeology

1999 – 2003

Faculty of Archaeology. A foundation in visual analysis, systems thinking, and historical context — skills that directly inform architectural decision-making and human-centric system design.